Client Satisfaction Survey Template

Tips for Using the Client Satisfaction Survey Template to Boost Cleaning Business Retention and Referrals

1. Customize the Template with Your Branding and Service Types
Before sending out the survey, add your cleaning company’s name and logo. This reinforces your brand and shows professionalism—two factors that build trust and improve client engagement.

2. Use the Rating Scale to Track Trends Over Time
Encourage clients to complete the survey after each quarter or major project. This helps you identify patterns in cleaning quality, service consistency, and customer satisfaction—perfect for data-driven improvements and case studies.

3. Focus on Area-Specific Cleaning Scores to Pinpoint Weak Spots
Don’t just look at the overall ratings. Pay close attention to individual area ratings like restrooms, lobbies, or stairwells. These specifics help you make targeted improvements that lead to visibly better results—and happier clients.

4. Leverage Open-Ended Feedback for Testimonials and Marketing
The final section asks what clients appreciate most. With their permission, use this feedback in marketing materials or your website. It adds SEO-friendly social proof and authenticates your service quality.

5. Analyze Net Promoter Score to Predict Client Loyalty
This template includes a built-in NPS question—key for assessing how likely clients are to recommend your service. Use this score to segment promoters vs. detractors and trigger follow-up actions that drive retention.

6. Turn Survey Data into Actionable Service Improvements
Use responses in the "Reliability & Professionalism" and "Communication & Customer Service" sections to improve team performance, customer experience, and operational efficiency. Then highlight these changes in follow-up communications to show clients their feedback was heard.

Build Client Loyalty Into Your Process—Not Just Your Promise—with Swept

Getting feedback is just one piece of the puzzle. With Swept, you can meet (and exceed) customer expectations every day. Use checklists to ensure consistent quality, track issues in real time, and build trust through transparent communication.

Ready to turn client satisfaction into client loyalty?
Try Swept today—your all-in-one tool for delivering the service your clients expect.