Proposal Differentiation Matrix Template

Stand out in competitive bids and RFPs with this Proposal Differentiation Matrix Template.
Compare your commercial cleaning proposals against competitors, highlight your unique strengths,
and showcase the value your company delivers beyond price.

 

Proposal Differentiation Matrix Template

 

Tips & Tricks for Using This Template

 

Research competitors first — Use RFPs, client feedback, and industry benchmarks to fill in accurate comparisons.


Highlight your unique value — Emphasize differentiators like technology, quality inspections, and green cleaning options.


Use the USP worksheet — Craft clear, client-focused statements that explain why your services stand out.


Score your proposals — Use the built-in scorecard to evaluate competitiveness objectively.


Leverage Swept — Highlight how real-time reporting, inspections, and communication give your proposals an edge.